Get found.Get trusted.Get chosen.
Guides, frameworks and checklists on AI search visibility, the D.O.S.E. Method™, marketing ROI and brand for defense, space, cybersecurity, robotics and AI hardware companies.
Where is your journey leaking?
Request a DOSEscore™ or site audit. We score how well your website works at each stage: Seek, Choose, Use and Fix.
Six pillars. Pick your lane.
AI Search Visibility for Hard Tech
How defense, space and hard tech companies get found, cited and recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews.
The D.O.S.E. Method™
A psychology-informed lens on the customer journey. Seek, Choose, Use and Fix, plus the cortisol leaks that stall buyers.
Proving Marketing ROI
Measurement, attribution and reporting that connect marketing activity to pipeline and revenue.
Marketing for Defense, Space & Hard Tech
Positioning, demand and launch playbooks for companies selling complex, regulated technology to engineers and program managers.
Brand Strategy for Technical Companies
Turning technical capability into a brand that non-technical decision makers understand and remember.
Websites & Launches
Planning, building and launching websites and products that convert technical buyers.
Latest resources.
How to get your company cited by AI assistants
What AI assistants look for before they name a vendor, and how to become a source they cite.
What is generative engine optimization (GEO)?
A plain definition of GEO and how it differs from SEO and AEO.
Mapping the B2B customer journey with the D.O.S.E. Method
A stage-by-stage lens on Seek, Choose, Use and Fix.
Cortisol leaks on hard tech websites
The confusing pages, slow replies and broken handoffs that stall buyers, and how to fix each one.
A one-page marketing report your CEO will read
A fill-in template that connects marketing activity to pipeline, from Seek to Fix.
How defense contractors market to primes
Positioning, proof and trade show strategy for selling into prime contractors.
Positioning a technical product for non-technical buyers
How to turn engineering strengths into a story investors and buyers remember.
Website launch checklist for hard tech companies
The checks to run on structure, content, search and AI readiness before you go live.
Case study: [Client name]
Written and published by the CRISPx team. Adaptify never creates case studies.
Find the leaks in your journey.
The D.O.S.E. Method™ is a lens on the customer journey. A DOSEscore™ shows how well your website works at each stage.
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