The D.O.S.E. Method™ Manifesto
‍by Tony Crisp.

Igniting Customer Delight and Driving Sustainable Growth

The work we do as marketers exists solely to drive positive outcomes for both our customers and our businesses. It matters not how many campaigns we launch or features we ship, but rather the impact we have on the human beings we serve. We will not be measured by activity, but by the tangible improvements we make in our customers' lives.

In today’s hyper-connected world, customers have infinite choices and zero tolerance for friction. They crave not just products or services, but experiences that resonate emotionally, solve their problems effectively, and leave them feeling valued and understood. This is where the D.O.S.E. method™ comes in.

The D.O.S.E. method™, created by Tony Crisp, is a human-centric framework for designing customer experiences that trigger positive emotions and foster deep connections. It recognizes that purchasing decisions are not purely rational; they are deeply intertwined with our neurochemistry. By strategically activating the four key neurochemicals – Dopamine, Oxytocin, Serotonin, and Endorphins – we can guide customers through a journey of delight, transforming transactions into meaningful relationships.

Our Guiding Principles

Humanity First

We believe that marketing should be a force for good, enriching lives rather than exploiting vulnerabilities. We prioritize people over profit, connection over conversion, and trust over transactions. We adhere to the golden rule: treat customers the way we would want to be treated.

Outcome Obsessed

We are not content with simply launching campaigns. We relentlessly track and measure the impact of our efforts, focusing on key metrics like increased traffic (Step 1), higher conversion rates (Step 2), improved customer satisfaction (Step 3), and increased customer retention and lifetime value (Step 4).

Customer Journey Focused

Neurochemically Driven

We leverage the power of human psychology and behavioral science to craft experiences that resonate deeply with our customers. We strategically activate Dopamine to ignite excitement for potential solutions, Oxytocin to build trust in our brand, Serotonin to instill feelings of satisfaction and status, and Endorphins to alleviate any friction or frustration. We also incorporate key cognitive biases like the availability heuristic, social proof, and loss aversion to enhance our effectiveness.

Continuous Improvement

We embrace a culture of experimentation and learning. We constantly analyze data, gather feedback, and refine our approach to ensure we are delivering the most effective and emotionally engaging customer experiences possible.

Our Framework
The DOSE Method

Our Commitment

We are committed to empowering marketers with the knowledge and tools they need to apply the D.O.S.E. method™ effectively. Through our mini-book, online courses, downloadable resources, community, and consulting services, we aim to help 1 million marketers create customer experiences that not only drive business success, but also make a positive impact on the world. We believe that by focusing on human needs and emotions, we can build a future where marketing is a force for good, creating value for both businesses and the people they serve.This is our pledge.

This is our calling. This is the D.O.S.E. method™.

Join Waitlist

Thank you! We will be in touch.

Oops! Something went wrong while submitting the form.

Since 1992, we have been guiding clients through a brand building process that helps their businesses grow.

Accessibility: If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager at (949) 791-9150

The D.O.S.E. Method™ Manifesto ‍by Tony Crisp.

Join Waitlist

The D.O.S.E. Method™ Manifesto
‍by Tony Crisp.