Syber Gaming - New White Era
Syber, a prominent player in the gaming industry, faced the challenge of maintaining brand relevance while evolving its iconic black aesthetic. The transition to a modern white palette was not merely a cosmetic change but a strategic shift aimed at resonating with contemporary gamers and creators. This case study examines the creative solutions used to balance legacy with innovation, offering insights into the challenges and strategies of transitioning a brand in a rapidly evolving market.